INDUSTRY:
AMBIENT PERFUME
CLIENT:
AROMADREAM
YEAR:
2024
EXPERIENCE:
Visual Identity, Bottles and Packages
Breath. Ambient. Moonrich.
about.
Moonrich is a Swiss ambient fragrance brand designed to bring refined luxury into contemporary living spaces. For this project, I developed the complete creative foundation, including the brand idea, logo, visual identity, bottle design, and packaging. The concept was built around clarity, intensity, and modern elegance — positioning Moonrich as more than a home fragrance, but as a multisensory experience. Each element was designed to appeal to sight, scent, and atmosphere, transforming interiors into personal spaces of calm and character.
Brand Idea, Vision and logo
The core idea behind Moonrich was to go beyond traditional home fragrances and create an immersive lifestyle experience. Each scent was designed to evoke emotion, memory, and mood — turning everyday spaces into environments of well-being, elegance, and comfort. The brand vision focuses on clarity, modernity, and timeless refinement, positioning Moonrich as a premium interior fragrance label.
I designed the Moonrich logo and overall visual identity with a focus on balance and sophistication. Clean typography and minimal forms were chosen to reflect Swiss precision, while subtle luxury cues reinforce the brand’s premium character. The identity was created to feel contemporary yet timeless, ensuring longevity across both physical and digital applications.
Bottles and Packages
The diffuser bottles were designed with a clear, classic silhouette that integrates seamlessly into modern, minimalist, or traditional interiors. Crafted from high-quality glass, each bottle features refined color tones that reflect the character of its fragrance. A gold-colored emblem acts as the brand’s signature element, adding a tactile and visual sense of luxury while reinforcing brand recognition.
The packaging was developed to complement the bottle design and extend the Moonrich experience beyond the product itself. Materials, proportions, and finishes were carefully selected to communicate quality, elegance, and attention to detail. The packaging reinforces the idea of Moonrich as a luxury object, suitable for both personal use and gifting.
