For UOMO, one of Gisada’s most iconic fragrances, I worked on the re-creation and rebranding of the packaging, visual identity, and marketing direction. Originally launched in 2017, UOMO returns with a bolder and more refined presence, while preserving its core identity of understated confidence. The redesign focuses on clean proportions, sculpted details, and a timeless aesthetic that reflects Swiss precision and modern craftsmanship. I developed the visual language across all marketing applications, ensuring consistency and strength throughout every touchpoint.